How JTBD research shaped a children's toy re-commerce marketplace — starting with what Norwegian parents actually struggled with, not what they said they wanted.
A JTBD sprint that helped four young founders stop building in a vacuum — and identify the one e-commerce problem their AI platform should solve, validated by real users.
The data existed. Nobody could see it. A discovery sprint that identified NOK 40M in potential savings hidden in existing operational data.
Three hours, one Lightning Decision Jam, and two decisions acted on the same afternoon — including a new client deal closed before the day was out.
A billion-dollar industry hiding behind word of mouth. How I found a market gap in the global equestrian industry that no one had digitised — and built for it.
How a Lightning Decision Jam and two live prototype sessions helped Else Gullestad turn a passion for painting into a fully-launched venture with booked pilot sessions.