How I can help you

BUSINESS DESIGN & Development

With a focus on business design and development, I help individuals and teams transform a promising idea into a viable, market-ready concept. My role is to guide you through a structured process, starting with a deep dive into customer definition and market interest. We will collaborate to refine your concept, build a strong brand identity, and test your business assumptions through diligent research.

If you have a business idea and are ready to explore its potential, I provide the tools and support to navigate this journey with confidence, ensuring you have a clear understanding of your market and a solid foundation for your brand.

FACILITATION of Product discovery and Innovation

I help teams facilitate product discovery and design processes for both new ideas and mature products. This involves a collaborative, hands-on approach to uncover hidden opportunities and validate key assumptions. Through user research, competitive analysis, and rapid prototyping, we work together to define a clear product vision, identify the most valuable features, and create a strategic roadmap.

My objective is to provide a clear structure for your product discovery and development process, ensuring your product meets your users' needs, whether you are launching a new idea or evolving an existing one.

JOBS TO BE DONE

As a foundational element of my work, I utilise the Jobs-to-be-Done (JTBD) framework/theory to ensure team alignment and focus. While it is always tempting to jump straight to a solution, JTBD challenges us to first understand what a customer is genuinely trying to accomplish—their "job." This approach provides a common language that helps every team member, from design and business to technology, move past assumptions and gain a deeper understanding of user needs.

Ultimately, JTBD serves as a shared lens for viewing the world through the customer's eyes, guiding all efforts toward creating real value and achieving greater market success.

Ready to turn your ideas into a thriving business? If you're curious about exploring a new concept, defining your customers, or building a brand that stands out, I'd love to connect.

Let's schedule a call to discuss your vision and see how we can work together to bring it to life.