Owner
The founder and owner of this project is Camilla Næristorp
Brief
Most horse event organisers (freelance instructors, riding centres, riding schools and clubs) are managing their events (courses, clinics, lessons) via several channels; emails, Facebook, Instagram, SMS, Whatsapp, phone calls, post-its, own website and forms. This process is creating extra work and lack of control for both organisers and riders.
We wanted to simplify the process and increase control on bookings and payments for both clients and organisers. The idea is for riders to have all their events in one place, independently of the organisers. The solution is a platform where riders can book and pay with two clicks, and we also make sure organisers get paid upfront to have good cash-flow.
UNITE: Create an overview and access to bring all disciplines and methods together.
SIMPLIFY: Create technology, design and user experience for the modern equestrians.
ENGAGE: Recruit, improve, professionalise and create opportunities.
Result
Today, Pluvinel has over 1,300 users. Most of them within Scandinavia, but with users from the USA, Russia, and New Zealand, it is safe to say that Pluvinel is a global platform.
Execution and roles
Sale & support
Outreach sales
Work with pilot customers
On-boarding process for customers
Tech stack
JavaScript
React
Node.js
AWS
Material design/UI
Business
Strategy
Financing
Pitching
Innovation
Branding and marketing
Communication strategy and implementation
Vision, mission and values
Design guidelines
Campaigns
Content marketing
Blogging
Product manager
Payment process
Product strategy
Managing technical team
Lean development
UX designer
UX research
Ethnographic research
Qualitative & Quantitative research
Prototyping
Minimum Desirable Product
Design
The story behind
Read the story in short
THE BRAND PLATFORM
A brand platform is a great tool for steering the company or project in the right direction and making the right decisions.
PRODUCT Management
Creating great products that solves problems are challenging, but so rewarding when the users get excited about your product. Pluvinel.com unite, simplify and engage the users in the horse community. We have worked on simplifying the payment process and how to organise riding courses and clinics, while creating a better overview.
Starting a Business
“Planning is everything, the plan is nothing.” D. Eisenhower
Starting a business means you have to get your head around many things from strategy, management, sales, marketing and financing.
The Campaign
Videos are significant and efficient communication tool and for many it is a preferred medium. In Pluvinel we made several (low budget) videos.
View one of our ambassador videos with Kate (rider) and Martine L’Orsa (instructor)
View animated “Three heart” profile video
Blogging
With the plethora of channels that exists today abstaining from saying everything everywhere require some discipline and a level headed strategic communication plan. In Pluvinel we made some great experiences with social media and content marketing.